OYO Hotels, announced the appointment of Prasidha Menon as the Head of Communications. She will be a thought partner to every OYOpreneur, enabling them to share their side of the story. She will be a key member of the leadership team.
She is a seasoned communications professional with over 13 years of experience, and will be looking at both internal and external communications for OYO in India and other international markets. In this role, she will be responsible for driving OYO’s reputation forward and delivering against the company’s mission of redefining the future of living, through sustained corporate reputation management programs and targeted brand-building campaigns.
Commenting on the appointment, Ritesh Agarwal – Founder & CEO, OYO Hotels, said, ‘’We strongly believe preemptive communication is one of the top pillars for new-age mission oriented companies looking to create a long-lasting impact on their stakeholders and the ecosystem at large. In the last five years of building OYO ground up, we have witnessed the significance of quality communication and the role good content and authentic storytelling can play in building, protecting and, nurturing brand. With Prasidha taking on this mantle, we are certain that more and more people will second OYO’s mission of creating beautiful living spaces, for everyone, anywhere. We are really excited to welcome her to the OYO family.’’
Prasidha Menon, newly appointed Head of Communications, OYO said, ‘’OYO is one of the most exciting, innovative and mission-driven companies in and from India that has changed the way, world defines good quality living spaces. It is heartwarming to see a group of dynamic young individuals, determined to make a difference, spearheaded by a passionate group of leaders committed to the company’s mission. I am thrilled to join this team and be a thought partner as we prepare to write the next chapter of OYO’s success story in India and the world.”
Before OYO, Prasidha was leading communications for Uber in India and South Asia. This involved managing communications for several business milestones, strategic partnerships, executive visits, geo expansion, product launches, including market entry for the UberEats business and its expansion in over 20+ cities in India in less than 15 months.
Prior to this, she has worked in leading PR agencies, with the most recent being a stint with Edelman India as the technology account director, where she crafted communications strategies and consumer campaigns for some of the biggest technology brands and Fortune 500 companies. She holds a BA of Commerce (Honours), an MBA in Marketing & Finance, and was the winner of Edelman’s coveted D.J.E. Fellowship Program, which gave her the opportunity to work for Edelman Digital in San Francisco for two years.
Prasidha has earlier won the coveted Promise Foundation Award for Young Ace Business Communicator of the Year (Agency) for 2015. More recently, she was featured in the Reputation Today’s 40 under 40 list of communications professionals for 2017. As a part of the leadership team, she will be entrusted with the responsibility of building and nurturing a high performing team, and enabling an inclusive work culture, at the heart of an energetic group of thousands of OYOpreneurs.