brand building

23 (2)Industry Updates

Meesho to spend ₹1,020 cr on marketing ahead of IPO

Meesho plans to invest ₹480 cr in FY27 and ₹540 cr in FY28 via its subsidiary MTPL, with the allocation focused on brand-building and performance marketing campaigns.

By Social Samosa
Nov 05, 2025 16:39 IST 2 Min read
22 (1)Industry Updates
Scara Gaming launches Scara Live to bridge digital and physical brand engagement
By Social Samosa
Nov 05, 2025 14:34 IST 2 Min read
67Industry Updates
TheFifth.AI launches to bridge strategy–execution gap
By Social Samosa
Oct 29, 2025 18:49 IST 2 Min read
Hyper Connect’s Kiran KhadkeInterviews
Lessons in creativity and brand-building from Hyper Connect’s Kiran Khadke
By Sneha Medda
Oct 03, 2025 11:12 IST 7 Min read
33Industry Updates
Groww allocates ₹225 crore for brand building ahead of IPO
By Social Samosa
Sep 19, 2025 17:42 IST 2 Min read
46-2Report
Harnessing CTV for performance and brand building: Insights from Smadex
By Social Samosa
Apr 28, 2025 11:30 IST 2 Min read
eefMarketing Lessons
Silicon Valley and the art of not fumbling your Unicorn
By Harshal Thakur
Jan 24, 2025 15:49 IST 5 Min read
Kulvinder AhluwaliaThe Inside Stories
Kulvinder Ahluwalia on building long-term brands in the modern era
By Karuna Sharma
Jan 08, 2025 14:57 IST 5 Min read
dentsuReport
Brand building rises as 62% surge signals shift in B2B buying behaviour: Report
By Social Samosa
Sep 06, 2024 17:01 IST 3 Min read
Saugato BhowmikSM Live
The rules of creativity and measurement are changing: Saugato Bhowmik of Meta
By Harshal Thakur
Jul 01, 2024 18:37 IST 3 Min read
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