brand building

46-2 Report

Harnessing CTV for performance and brand building: Insights from Smadex

As part of this report, Smadex’s CTV Guide breaks down how Connected TV is stepping up as a full-funnel, performance-led channel with real, measurable impact.

By Social Samosa
Apr 28, 2025 11:30 IST 2 Min read
eef Marketing Lessons
Silicon Valley and the art of not fumbling your Unicorn
By Harshal Thakur
Jan 24, 2025 15:49 IST 5 Min read
Kulvinder Ahluwalia The Inside Stories
Kulvinder Ahluwalia on building long-term brands in the modern era
By Karuna Sharma
Jan 08, 2025 14:57 IST 5 Min read
dentsu Report
Brand building rises as 62% surge signals shift in B2B buying behaviour: Report
By Social Samosa
Sep 06, 2024 17:01 IST 3 Min read
Saugato Bhowmik SM Live
The rules of creativity and measurement are changing: Saugato Bhowmik of Meta
By Harshal Thakur
Jul 01, 2024 18:37 IST 3 Min read
Saksham Jadon SM Live
The best way to humanise a brand is by using real people to build it: Saksham Jadon
By Sneha Medda
Jul 01, 2024 16:41 IST 4 Min read
BlackCab Agency Feature Agency Feature
Agency Feature: Everything you need to know about Black Cab
By Social Samosa
Jun 14, 2024 11:47 IST 9 Min read
FI Samosa Snippets
How Mahua Moitra redefined political branding
By Harshal Thakur
Jun 07, 2024 18:26 IST 9 Min read
Club Mahindra CMO Interviews
70% of our budget will be dedicated towards brand-building initiatives: Pratik Mazumder of Club Mahindra
By Harshal Thakur
Apr 16, 2024 12:17 IST 6 Min read
Priyaratna Suryawanshi Guest Post
Cultural sensitivity & connecting with diverse audiences while building a brand
By Social Samosa
Nov 06, 2023 12:02 IST 4 Min read
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