Makani Creatives acquires the creative mandate for Pepe Jeans Londons’ Innerwear launch in India amidst a multi-agency pitch.
The brand has for the first time appointed an Indian agency for its creative duties for their upcoming campaign including the ads, the packaging, and the catalogs.
The campaign includes ads, the packaging, and the catalogs. “Pepe Jeans London has colored the streets blue with its denims since the last 2 decades. Now it is ready to offer more –and we are thrilled to be the first Indian agency to conceptualize and package the launch of their innerwear category in India. Watch out for the campaign!” says Sameer Makani, CMD of Makani Creatives.
The brand, popular for its chic fashionwear is now geared up to bring to the fore, stylish innerwear for the Indian consumers. Speaking on the occasion, Suresh Nambiar, CEO, Pepe Jeans Innerfashion said, “Fashion & comfort is at the core of the Pepe Jeans DNA. Extending our casual wear expertise in the innerwear category is only a natural progression for the brand and we feel that with this initiative, the brand connect (with the consumer) will only get stronger. We are happy to have partnered with the creative mavericks of Makani for the launch of our new category”.