packaging

xv Case Studies

Case Study: How Big B, KJo, and Vignesh Shivan turned India Gate Basmati Rice’s packaging overhaul into a star-studded event

India Gate Basmati Rice launched a new packaging campaign with Amitabh Bachchan, Karan Johar, and Vignesh Shivan, blending cinematic storytelling, digital engagement, and AR features to simplify consumer choices and drive buzz. Here’s how it unfolded.

By Social Samosa
Mar 28, 2025 10:00 IST 7 Min read
agency feature Agency Feature
Agency Feature : All you need to know about ABND
By Social Samosa
Oct 11, 2024 15:15 IST 4 Min read
fi 150 Industry Updates
FSSAI mandates packaged foods to feature bold & large-print labels for salt, sugar & fat
By Social Samosa
Jul 08, 2024 16:12 IST 1 Min read
Gautam Patil of PlusOne Guest Post
Making packaging inclusive beyond aesthetics
By Social Samosa
Apr 30, 2024 18:33 IST 4 Min read
sustainability & Innovation Experts Speak
Experts Speak: Innovation & sustainability to define packaging in 2024
By Sneha Medda
Jan 02, 2024 14:46 IST 7 Min read
year of rebranding #SocialThrowback
Social Throwback 2023: The year of rebranding & connecting with Gen-Z
By Sneha Medda
Dec 04, 2023 19:07 IST 8 Min read
Human bags Industry Updates
Human bags branding and creative mandate for Jumbo Pops
By Social Samosa
Aug 31, 2023 15:24 IST 2 Min read
Transparent packaging Guest Post
The era of transparent packaging: What brands need to know about FSSAI’s new packaging regulations
By Social Samosa
May 08, 2023 04:23 IST 4 Min read
FSSAI Guest Post
FSSAI is changing the game: Is your packaged food brand ready?
By Social Samosa
May 04, 2023 10:05 IST 5 Min read
Campa Cola Industry Updates
Campa Cola unveils new avatar with Elephant
By Sneha Medda
Mar 27, 2023 08:30 IST 2 Min read
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