To gift a gift is celebrating festivities; to gift a life is celebrating humanity – a feeling captured with grace by Oppo India in their Diwali campaign for Oppo F9 Pro. An ode to the bond of love, enjoyed with family, the brand film takes us through the thriving journey of a mother and her adoptive daughter!
The film commences with the family contemplating telling the daughter the truth about her being adopted, a fact the mother thinks shouldn’t be discussed on a happy occasion like Diwali. Taking the audience through the trivial joys of Diwali – the campaign shows the protagonist, Kiara Advani enjoying Diwali by taking gifts and sweets for kids in an orphanage only to be revealed that she herself was adopted from that very place.
As her mother struggles with breaking this news, her daughter surprises her by revealing she already know and how grateful she is for not only for giving her a family, but a life most orphans only dream of.
Shot in the backdrop of Diwali preparations, the campaign manages to tug at the heartstrings from the very first second. Subtle product integration creates a strong brand recall for Oppo F9 Pro highlighting the ‘5 minute charge two hour talking time’ as the core competency, reiterating that the handset is as reliable as a family member.
Breaking through the clutter of gifting oriented campaigns, Oppo speaks about gifting a life, adding a breath of fresh air to the festivities.