Diwali Campaign

Auto festive AdExExperts Speak

Auto festive AdEx set to grow 10-15% amid GST cuts and Diwali optimism

As GST rationalisation has brought affordability and optimism, automakers are ramping up digital spends, doubling down on family-driven storytelling, and blending emotional and economic triggers to make this Diwali their strongest yet.

By Pranali Tawte
Oct 09, 2025 13:16 IST 4 Min read
sCase Studies
Case Study: How Faasos used QR codes to tap into Diwali's regifting culture with a soan papdi exchange program
By Social Samosa
Nov 15, 2024 12:55 IST 3 Min read
Zepto's festive campaignCase Studies
Case Study: How Zepto's festive campaign used AI to give Soan Papdi an image makeover
By Social Samosa
Oct 28, 2024 15:14 IST 3 Min read
Niva Bupa adCampaign Spot
This Diwali, Niva Bupa urges you to gift good health to your loved ones
By Social Samosa Team
Oct 23, 2022 11:11 IST 3 Min read
Asian Paints DiwaliCampaign Spot
Asian Paints' Diwali campaign celebrates the warmth of festive season with family
By Yashvi Shah
Oct 21, 2022 14:24 IST 2 Min read
firecrackersTopical Spot
Diwali 2022: Experts share Firecracker campaigns of the season
By Pranali Tawte
Oct 21, 2022 12:05 IST 4 Min read
Shoppers Stop Diwali adSamosa Snippets
Shoppers Stop’s Shwetal Basu shares insights behind Diwali campaign
By Karuna Sharma
Oct 20, 2022 12:13 IST 3 Min read
OnePlus IndiaCampaign Spot
OnePlus India ditches the ‘cliché advertising’ this Diwali
By Social Samosa
Nov 17, 2021 12:08 IST 3 Min read
CashKaro woos users with #NeverGoBrokeCampaign Feature
CashKaro woos users with #NeverGoBroke
By Social Samosa
Oct 30, 2019 07:29 IST 3 Min read
IGP.com Diwali campaignCampaign Spot
IGP.com Diwali campaign speaks about the rising recession
By Social Samosa
Oct 17, 2019 13:18 IST 2 Min read
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