Following a multi-agency pitch, Brand Catapult won the mandate and will be responsible for carving a social media roadmap for the brand across creative, media and ORM-led services; with operations for The Claridges Hotels & Resorts - India managed from it's Delhi office.
Brand Catapult will be responsible for the strategic positioning of the Claridges Hotels & Resorts brand in the Indian market, along with their key properties, including the heritage brand - Dhaba at The Claridges. The agency will also be involved in digital innovations, brand building, and online advertising to engage with digital consumers.
The year 1952 was a major landmark in the history of the Indian hotel industry for it saw the birth of The Claridges Hotels & Resorts. The brand has two properties in the country - The Claridges New Delhi & The Claridges Nabha Residence Mussoorie. Ever since the inception of the hotel, The Claridges, New Delhi has strived to be the best in business and has been successful in winning accolades of guests and the fraternity.
Sharing her views on the appointment of the new agency, Ms. Sakshi Diwakar, Marketing Communications Manager, The Claridges, said – “We were constantly struggling to get the perfect creative agency who breathes hotels/FnB and works like just the skin of the hotel. Took almost months to finally finalize Brand Catapult. It was like getting the perfect agency who would totally give shape to the client's imagination, in fact doing way better than what we imagine or expect. The bunch of crazy creative brains really is helping us to give our hotel the young and vibrant feel which it lacks. They understand the brand in and out and would independently drive the entire marketing of the hotel.”
Commenting on the win, Dhruv Goel, Founder – Brand Catapult said, “We are ecstatic to join hands with an esteemed brand like The Claridges. It's indeed an interesting challenge to take up the marketing & communications of a brand that has such a lineage. We look forward to doing some amazing work, with the brand and pushing it to greater heights!”