Brands are marking this day with campaigns and creatives to play jokes. If you fell for any pranks today, here's some more.
Most brands are keeping the mood light-hearted this time, to match today's ambience. Most of us are aware about people playing practical jokes and spreading hoaxes, so the same caution may be maintained with these campaigns. Which kind of crushes the whole motive but that has not proved to be a speed bump in these brands' way.
Joy has used this playful day to point out a serious issue susbsisting even in today's date in the 'Modern India', where people are predominantly of colour.
Atomberg Technologies fires shots at the short-tempered people we may be surrounded by at all times. Kingfisher has good news for you if you kike beer, with the launch of 'Kingfisher Instant Beer.
Check out all of the April Fool's Day Campaigns 2019
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