Mars Hospitality Group has appointed Pixel Fox Studios as their creative and digital agency-on-record for brands Pizza by the Bay, Havana Café & Bar and All Stir Fry.
Pixel Fox Studios will be managing the social and digital communications for all the brands. The mandate was won following a multi-agency pitch.
Under the mandate, Pixel Fox Studios will be responsible for carving a social media roadmap across creative, media and ORM-led services for the brands ʻPizza by the Bayʼ, a casual dining restaurant, ‘All Stir Fry’, an interactive oriental street kitchen and ‘Havana Café & Bar’.
The agency will also be responsible for strategic positioning, content creation, and re-packaging the brand on digital platforms. They will also be involved in digital innovations, brand building, and online advertising to engage with the digital consumers, thereby helping the brand attain extensive exposure across the digital space.
Commenting on the appointment of the new agency, Esha Vengurlekar, Assistant Marketing Manager, Mars Hospitality said “Since its founding in 1996, Mars Enterprises has brought an unparalleled sense of international style to India’s dining and hospitality scene. We were looking for a partner who was sound strategically as well as creatively. In a little more over a year, Pixel Fox Studios has been a great partner for the Group’s brands namely Havana and All Stir Fry. Their diligence and support has been considerable in this time, and a deciding factor in this renewed association. We look forward to taking giant strides along with them as we synergise the Group’s efforts across social media. We are looking forward to this journey with Pixel Fox Studios.”
While commenting on this win, Krutika Vernekar, Co-founder, Pixel Fox Studios, said “We are thrilled to be a part of Mars Hospitality Group’s progressive journey on digital. With this mandate, we look forward to helping the brands in engaging with the digital-first audience.”
Amit Damani, Co-founder, Pixel Fox Studios, added, “The foxes are really excited to handle the digital and social media mandate and help the brands scale new heights of success in 2019 and beyond. We look forward to a stimulating journey.