Twitter announced that starting today, on iOS, Android and mobile website, you can Twitter retweet with added media like GIFs, photos or videos.
To use the feature, you can click on “retweet with comment” and then choose image or GIF option from the bar at the bottom. The update is not available on dektop yet.
Twitter says if you can’t find the words, use a GIF, photo or video. Sarah Personette, VP of Twitter Client Solutions says she sees opportunity for people and marketers to tap into the new feature. She adds, “We pride ourselves on being a space where the most vibrant conversations happen and we recognize that images have become a big part of how people talk to each other and express themselves. By expanding the places where you can use videos, GIFs and photos, we’re also giving marketers more opportunity to add vibrancy to the way they talk to people on Twitter and add new layers to the personas they’ve built on the platform.”
Twitter says although a simple update, it was difficult to redesign. They say, “To improve comprehension, we focused on creating hierarchy, prioritizing the author’s voice, and providing more context around the Tweet being Retweeted. Next, we ran a second usability test, introducing a condensed inner Tweet that was styled similar to a pull quote. This was to help differentiate the two components of the Retweet.”