Twitter says, “Launching something new and connecting with what’s happening are resonating with advertisers.” Read on to know the key takeaways from Twitter’s first quarter.
The total revenue generated in the first quarter is approximatey $787 million in the first quarter. The revenue is up by 18% year-over-year with operating income of $94 million and operating margin of 12%.
The total advertisig revenue of Q1’19 is $679 million, which can be considered steady growth from Q1’18’s $575 million. Data licensing and other revenues generated $107 million in Q1’19.
US advertising revenue is $363 million, increased by 26% and international ad revenue outside US is totaled at $317 million, an increase by 10%-14%. The advertising revenue was generated pre-dominantly by video ad formats, Video Website Card and in-stream pre-roll ads.
Ad engagements increased by 23%, resulting from higher ad impressions and improved clickthrough rates (CTR) across most ad formats.
The average monetizable daily active usage is 134 million, gone up by 11%, year-over-year. US remains the primary strength driving the revenue higher and Japan remains the second largest market for Twitter.
The launch of the public prototype app, Twttr was one of the noted product improvements this quarter. And, the emphasis on proactive detection of rule violations resulted in removal of 2.5 times more of such content since launch.
Twitter expects total revenue to be between $770 million & $830 million in the second quarter.