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Swiggy often breaks through the clutter on Twitter with conversational tweets. Here's a glimpse of their most recent wave of #BrandMoments.
When brands get in the banter mood on Twitter, #BrandMoments happen. Recently, when Swiggy put up a rhyme on the micro-blogging platform, other brands took note and joined to show their mettle. Such moments are precious in the branding world for they reflect well on the contributing players and give netizens something to gush about.
Swiggy begins the game
Jab mile pizza aur pepperoni
— Swiggy (@Swiggy) August 22, 2019
Aur kiya order macaroni
Add kara thoda sauce
Sabne kiya applause
Spotify tunes in
10 on 10 for the (w)rap yaa Swiggy.
— Spotify India (@spotifyindia) August 22, 2019
This calls for a party!
Dash of sweet with Mad Over Donuts
Main Course to ho gaya,
— Mad Over Donuts (@MadOverDonuts) August 22, 2019
Ab Dessert pe mat karo fight,
Order from Mad Over Donuts,
And experience #LoveAtFirstBite
Also Read: #BrandMoments: When brands spread warmth, one tweet at a time
MTV Hustle plugs the show
Pet puja ki ho gayi taiyaari,
— MTV Hustle (@mtvhustle) August 22, 2019
Ab iss plan ko banao bhaari,
Tune in to #MTVHustle,
Aur flex karo apna rap wala muscle.
VYRL Originals finds connect
You'll are champs at selling stir fry
— VYRL Originals (@VYRLOriginals) August 22, 2019
and noodles with chicken chilly dry
Lekin socha hai kabhi gaane ka?
why don't you give it a try! #VoiceOfHunger ko awaaz de do, VYRL ho jaogey ;)
HireMeCar brings out the GIF game
#BrandMoments is an interesting phenomenon for such instances help brands to show that they understand the value of interaction, above business. While we can imagine board meetings where competitive numbers are discussed to the hilt, this is an avenue where brands get to show their humane side to the world and to each other.
Such moments also help smaller brands get traction when they interact with those that have bigger fan counts and reach. Web traffic tends to get diverted and everyone involved benefits! The key, of course, is to create content that has value and adds to the experience of an average netizen.
Best #BrandMoments? When customers chip in!
Wouldn't you love it if a big brand was chatting with you online, acknowledging your creativity and amplifying your personal reach? The end goal of creating content online is almost always to be able to reach out to the audiences and get them in the fold of your conversation. This is where brands get an organic chance to convert their followers into potential and even actual customers.
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The initiative was a part of a brand association between Swiggy and Spotify.