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When it comes to moment marketing, there are a few brands that have cracked the code. Zomato, Dunzo, Swiggy, and the like are often admired in this department. Clients aspire to replicate their success but there’s one massive change that needs to happen for the industry to reach that benchmark. Social Samosa speaks to ad agencies behind topical brands to find out what commonly lacks in agency-client relationships that end up hindering creativity.