LinkedIn has launched Insights and Research page within Success Hub for Marketers to aid you strengthen your social media marketing strategy.
The new feature offers comprehensive insights, concerning audiences, industry verticals, and the LinkedIn ad landscape.
Linkedin with more than 645 million members and 30 million businesses, becomes a source of insights. The data offered by this new feature is divided across three categories.
This category would offer insights into top audiences on LinkedIn, their location, skills, the influencers they follow, which you can filter and content that is most engaged with and topics that resonate with specific audiences.
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This section would offer trends and research on the current marketing scenario. Along with, data from verticals such as financial services, tech, healthcare, B2B marketing trends and studies on thought leadership.
Performance measurement, branding techniques and advice on aligning your sales and marketing is what this category offers.
All three eminent aspects of data-driven marketing strategy are covered with this new feature. The Insights and Research further strengthens Success Hub for marketers to form a comprehensive blueprint.