Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.
Social Samosa’s weekly digital marketing and social media campaigns roundup this week features a Feature on AirAsia’s music video cum campaign ‘Har Dil Bole Udippa’, The Zoya Factor teaser taking a satirical route, brands honouring PV Sindhu and more.
Feature: AirAsia with Diljit Dosanjh aims to fly massy
Leveraging on Dosanjh’s popularity in India, AirAsia India roped in the singer to roll out a music video cum campaign ‘Har Dil Bole Udippa’. Social Samosa goes behind the scenes of the AirAsia campaign. Read more here.
National Sports Day brand posts relay with creativity
Brands leap up and shoot for glory with their National Sports Day brand posts while hailing few of the eminent contributors to our Sports History. Read more here.
ITC Vivel releases #AbSamjhautaNahin monologue with Kubbra Sait
Conceptualised and produced by Kommune, the #AbSamjhautaNahin video features a monologue that has been written and performed by Kubbra Sait for Equality Day. Read more here.
‘The Zoya Factor’s’ teaser or a teleshopping ad?
Adopting an unusual way, ‘The Zoya Factor’ teaser video takes a satirical route with the teaser resembling a teleshopping ad trying to sell Zoya’s good luck charm. Read more here.
Honor raises awareness about colour blindness with video
Honor invites youth to try on glasses that are specially designed for people who have colour vision deficiency and Honor 20i Phantom Red. Read more here.
Sunny Oil acknowledges dilemmas faced by women
Conceptualized by The Womb, the latest campaign for Sunny Oil focuses on addressing tough situations faced by women at home which most often are pushed under the rug. Read more here.
International Dog Day brand posts get users aww-ing
Social Media is giving us a treat with International Dog Day brand posts that are as loving and playful as the canine. Read more here.
UC Browser takes the engaging route with Amazon.in
UC Browser takes an interactive route with Amazon.in through its latest ‘UC X Amazon.in Gift Fest’ campaign. UC To Launch Campaign Along With Mission Mangal Promotions. Read more here.
#TopicalSpot: Brands honour PV Sindhu as she creates History
PV Sindhu beat Japan’s Nozomi Okuhara and won gold; brands have lined up in formation to take a bow and made the most of the moment with courteous PV Sindhu brand posts. Read more here.