Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.
Social Samosa’s weekly digital marketing and social media campaigns roundup this week features a throwback to the 2017 Coca Cola Brazil campaign titled This Coke is a Fanta, Fortune Oil’s Ghar ka khana and various branded posts created to celebrate Teachers’ Day.
#GlobalSamosa: Coca Cola Brazil gives lessons against homophobic slurs
As India celebrates a year of LGBTQ freedom since the day a part of Section 377 was repealed, we take a look at Coca Cola Brazil’s ‘This Coke is a Fanta’ campaign that created waves around the world for their stance against homophonic slurs. Read more here.
Teachers’ Day brand posts enlighten the socioverse
Teachers’ Day brand posts acclaim our mentors, the teachers we meet in different walks of life and the lessons learnt. Read more here.
Fortune Oil brings tech & food together in a charming story by Ogilvy South
Ogilvy brings a fresh take on Fortune Oils’ ‘Ghar ka khana’ to appeal to the younger audience. Read more here.
Edelweiss Tokio Life dances in the celebration of Onam
On the occasion of Onam, Edelweiss Tokio Life launched a digital film, recognizing first-ever women performers of the male-dominated Pulikali art form. Read more here.
Numero Uno steps up the game with #UnboxingArtists
After the successful launch #UnboxingArtists, Numero Uno unboxes new artists as part of their ongoing campaign, Unboxing artist 2.0. Read more here.
Reliance Fresh and Reliance Smart unveils contextual OMG – Oh My Ganesha Aavahan this Ganeshotsav
Reliance Fresh and Reliance SMART, the supermarket brands from Reliance Retail, have launched a new digital campaign – #OhMyGanesha around the occasion of Ganesh Chaturthi. Read more here.
#FestiveSpot: Ganesh Chaturthi brand posts lit up the streets of social media
Brands are setting up a pandal on social media and decorating it with gleaming campaigns and glistening posts. Read more here.
TikTok aims to educate on good internet behaviour with #WaitASecToReflect
TikTok is encouraging users to #WaitASecToReflect in its latest brand safety campaign; the platform nudges them to think before posting. Read more here.
Does Saaho Movie Marketing resonate with the audience
While the fans watch their ‘darling’ star come alive with #Saaho, movie marketers get on the bandwagon of the tidal wave of social media and trends. Does it hit a winning sixer via its movie marketing strategy on the medium? Read more here.