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Blending science with brand communication, several on Instagram highlight relevant features using the seven hues of the #PrismOfHappiness.
When light passes through a prism, the seven hues of the rainbow refracts on the other side. It might be drawing rays using pencil and scale or looking at the prism in the lab from different angles — the phenomenon is one of the most beautiful science project school students read about and experiment with.
Last Friday, we had put across a list of trends that the brands could integrate into their content strategy for the week. Turns out, some did put This is our version for #PrismOfHappiness !! ?⠀ . . #TrendingFormat #Trending #trend A post shared by FAASOS (@faasos) on
This week, brands took up this phenomenon and added a pinch of colours to their Instagram feeds. They leveraged the trend to communicate about seven relevant features via social media. For the most part, adjectives came to their rescue as they walked the path to be a part of this trend.
Faasos
View this post on InstagramThis is our version for #PrismOfHappiness !! ?⠀ . . #TrendingFormat #Trending #trend
A post shared by FAASOS (@faasos) on
Sweet Truth
View this post on InstagramA post shared by Sweet Truth (@sweettruth_india) on
Oven Story
View this post on InstagramA post shared by Oven Story Pizza (@ovenstory) on
The Good Bowl India
View this post on InstagramA post shared by The Good Bowl (@thegoodbowlindia) on
Lunch Box India
View this post on InstagramA post shared by Lunch Box (@lunchbox_india) on
Navarasam
View this post on InstagramA post shared by Navarasam (@navarasam_saga) on
Also Read: Brands play with 5 Steps Format over Instagram
Clean Kapda Laundry
View this post on InstagramA post shared by Clean Kapda (@cleankapdalaundry) on
Junglee Rummy
View this post on InstagramA post shared by Junglee Rummy (@junglee_rummy) on
The Samosa State
Big Cup Cafe Coorg
Talash.com
Kajaria Ply
Also Read: #TagIcons Brands use Instagram to reflect human behavior in this new trend
Biryanis
Coffic
View this post on InstagramA post shared by Coffic Coworking Cafes (@letscoffic) on
Cure Ore
View this post on InstagramA post shared by Cureore (@cure_ore) on
Milton
View this post on InstagramHere's our take on #PrismOfHappiness
A post shared by Milton (@milton_homewares) on
Smaaash
View this post on InstagramThis is our version for #PrismofHappiness #ThatsHowISmaaash #TrendingFormat #SocialSamosa
A post shared by SMAAASH (@smaaash_live) on
If you came across a #PrismOfHappiness creative that we may have missed, please do tell us in comments or write to us at content@socialsamosa.com.