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As the nation takes stock of the years that have gone by, brands take to social media to be a part of the #GandhiAt150 conversations.
Mahatma Gandhi is a celebrated Indian figure who is used to the hilt when it comes to brand India. Symbols, values, ideals, and quotes associated with him are often used as collaterals during Gandhi Jayanti in expression and celebrations on October 2. This year as the calendars marked his 150th birthday, #GandhiAt150 became key.
Twitter did its bit by adding Gandhi's face as emoticons to certain hashtags like #GandhiJayanti and #GandhiAt150. #MannMeinGandhi was a prominent hashtag used by the Bharatiya Janata Party and its leaders across the spectrum.
Among the themes taken up in terms of creating conversations, Swachh Bharat Mission/Abhiyan, cleanliness and values of Gandhi took centre stage. Images of government, as well as corporate employees doing their symbolic bit of cleaning, too were prominent.
At public spaces like key railway stations, artworks came up on walls as theme-painted locomotives rushed by. Symbolic sculptures, created from railway scrap, were a part of the efforts by the government. Some government organisations, like the Brihanmumbai Municipal Corporation, came up with a video to celebrate the humans that keep our cities clean.
Brands, on their part, took to social media to participate in celebrations using creatives that featured key symbols (mostly charkha and chashma) as elements in topical spots.
Croma Retail
View this post on InstagramGandhiji ka principle, apna method! Happy Gandhi Jayanti ✌? #Croma #BrighterEveryday #GandhiJayanti
A post shared by Croma Retail (@croma.retail) on
MTV Beats
View this post on InstagramA post shared by MTV Beats (@mtvbeats) on
Panzani India
View this post on InstagramHere’s to the man who helped us enjoy the taste of freedom. Happy #GandhiJayanti
A post shared by Panzani India (@panzani.in) on
Mahindra First Choice Services
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Lenskart
View this post on InstagramHere's to the man with the vision. #GandhiAt150 #GandhiJayanti #HappyGandhiJayanti
A post shared by LENSKART (@lenskart) on
Modern
View this post on InstagramQuit the crib! Want to see a change? Be the change. #ModernSoch #GandhiJayanti
A post shared by Modern Foods (@modernfoodsin) on
Kia Motors India
View this post on InstagramThis #GandhiJayanti, change your perspective. See the world through a new lens and drive the change.
A post shared by Kia Motors India (@kiamotorsin) on
Flipkart
View this post on InstagramRemembering the man who fulfilled our nation’s wishlist. #GandhiJayanti
A post shared by Flipkart (@flipkart) on
Papa Audio
SF Sonic Batteries
Dineout
View this post on InstagramWe #FearNoBill because he always has our back. #HappyGandhiJayanti
A post shared by Dineout (@dineout_india) on
Metro Wholesale India
View this post on InstagramA post shared by Metro Wholesale India (@metrowholesaleindia) on
Domino's
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Cleanipedia
View this post on InstagramA post shared by Cleanipedia (@cleanipediaindia) on
Gas-O-Fast
View this post on InstagramSacchai ka toh pata nahi, Gas-O-Fast khana zaroor pacha dega
A post shared by Gas-O-Fast (@gasofast_in) on
Indigo
McDonald's India
BLR Airport
Parle-G
HRH Group of Hotels
View this post on InstagramA post shared by HRH Group of Hotels (@hrhgroupofhotels) on
Aakash Education
View this post on InstagramA post shared by Aakash Education (@aakasheducation) on
Friday Filmworks
View this post on InstagramA post shared by FRIDAY FILMWORKS (@fridayfilmworks) on
SD Corp
Fevicreate
View this post on InstagramA post shared by Fevicreate (@fevicreate) on
Proline India
View this post on InstagramA post shared by Proline (@prolineindia) on
Colors Marathi
Mumbai Metro
Jewel Crest
Tic Tac
Religare Health Insurance
Did we miss a creative that should have made it into this list? Tell us in the comments or write to us at content@socialsamosa.com.