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Amish Sabharwal Joins GREY as Executive Creative Director

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Sneha Yadav
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Amish Sabharwal


GREY India has appointed Amish Sabharwal as Executive Creative Director, based

in Gurgaon. He will work closely with Sandipan Bhattacharyya, Chief

Creative Officer, GREY India.

Welcoming Amish on board, Sandipan

said, “We’re thrilled to have Amish on board and to have a younger

creative leader in our core team. We live in a world that’s being propelled by

the phenomenal business ideas of a younger generation, so it’s only apt that

advertising embraces the creative power of a new breed of thinkers. Amish is

enormously talented, creatively restless and mature beyond his years. This is

going to be an amazing ride!”

Prior to GREY, Amish has had noteworthy stints at JWT, McCann, and Dentsu Impact, where he led the launch campaign of one of the world’s most iconic brands - IKEA in India.

At JWT, as a senior creative director, he was involved in the revamp of Gatorade with campaigns like ‘Sweat for Gold’ and ‘Hate your Teacher’, making the Times of India print supplements relevant to the youth with the iconic ‘Flirt with your city’ campaign and the launch of Sting, an energy drink from Pepsi. Apart from this, some other brands he’s worked on include Hindustan Times, Mint, Subway, Nescafe, Aircel, Nokia, Kurkure, Chevy Cruze, Lays, Airtel DTH, Pizza Hut, and Indian Badminton League.

Also Read: Nirvik Singh elevated to Global COO role at Grey Group

His work has been awarded at

the New York Festivals, Abbys, Effies and Kyoorius Awards. He

has also been tagged as a ‘Hot Young Creative’ of advertising by The Economic

Times.

On joining GREY, Amish said, “For the last couple of years, GREY India has been signaling a creative shift with big wins at Cannes, D&AD, One Show, Effies, and Spikes. What’s truly motivating is the vision to create work that moves consumers, trends and juries alike. A place where creative culture and love for ideas supersedes hierarchies, silos, and egos. And with Sandipan and the talented team, I hope to further that vision.”

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