Dubai Tourism launches a new campaign with Gwyneth Paltrow, Kate Hudson, and Zoe Saldana; the 8 minutes long film is titled, A Story Takes Flight.
The campaign features the actresses embarking on three journeys of exploration through Dubai, filled with inspiration, discovery, and human connections.
This new global campaign resolves the mystery of the last edition of Dubai’s popular #BeMyGuest series when Shah Rukh Khan bumped into Hollywood actress Gwyneth Paltrow on a beach in the last video.
The campaign showcases locations spread across the Emirate that include the old souks, the Dubai Creek and the vast expanse of sand dunes. Building on Be My Guest, it continues to introduce the Indian audience to the city’s less well-known attractions and hidden gems, encouraging travelers to discover the unexplored and authentic side of Dubai.
Shot by Emmy and Director’s Guild award-winning director, Reed Morano, the film captures the essence of each actress and the intimate relationships between them, all while capturing the beauty of Dubai. Shot over eight days, the production of the film evokes the spirit of a city born from multiculturalism, which continues to thrive as a consequence of people from all walks of life calling it home.
Sharing his views on the recent campaign, Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said, “A Story Takes Flight’ is unlike any other film in that it speaks to this defining character of our city. It is a story of each person’s discovery through their interaction with Dubai. Regardless of who you are or where you are from, your journey with us also has no finish line – and the paths to explore are endless. As a city, we were thrilled to have the opportunity to host Gwyneth, Zoe, and Kate, and work with such an incredible director, which Reed is. Through the eyes of the actresses, we see the values, connections, and experiences that are engrained in the fabric of Dubai. This is what we represent.”
Production house – Pulse Films
Agency – VICE Media