ZEE5 and FreeCharge have come together and FreeCharge customers can now purchase a ZEE5 subscription through the wallet.
Through this partnership, ZEE5 and FreeCharge aim to delight customers on every level, from payments to consuming content anytime, anywhere.
Commenting on the partnership, Manpreet Bumrah, Business Development & Commercial Head, ZEE5 India said, “Non-traditional partnerships have been proven to be a great growth-hack for ZEE5 in the past 22 months. With our customer-first approach, ZEE5 has always worked towards making our viewers’ life easier and entertaining. Digital wallets for payments are now a part of the common man’s life, and through this association, we aim to create an entertaining and a pocket-friendly deal for our audience.”
Siddharth Mehta, CEO, FreeCharge said, “We are happy to partner with ZEE5, the largest ConTech brand in India. OTT platforms have become the latest disruptors in the content sharing space and are slowly overtaking the traditional way of how people consume media. This partnership will further augment our engagement with the digital natives and strengthen our positioning in this space. At FreeCharge, we have tailor-made products targeted to the relevant customer segment, ensuring we move along and stay pertinent to the swiftly evolving needs of the quintessential digital native. We continue to focus on enhancing user experience and adding more functionalities as the space matures.”