ZEE5

ZEE5’s Shresth Gupta on CTV, regional content, and the future of SVOD in India

Shresth Gupta of ZEE5 unpacks the strategies that fuel the platform’s growth, revealing what works (and what doesn’t) in the race for audience attention, sharing insights on the fusion of traditional and digital media, the growing dominance of regional content, and the tech innovations reshaping the OTT experience.