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Bajaj Allianz launched the second season of #PlankForIndia campaign, attempting to build on their #LifeGoals proposition.
In the bid of helping people achieve their fitness goal, Bajaj Allianz launched #PlankForIndia. This marks the second edition of the plank initiative by the life insurance company.
This initiative has a dual strategy of inspiring budding sportspersons, combined with a challenge for the whole of India to remain fitter to fulfill their aspirations at their healthiest.
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View this post on InstagramA post shared by anilskapoor (@anilskapoor) on
You can help the future of Indian athletics by being a part of the #PlankForIndia movement.
— Bajaj Allianz Life (@BajajAllianzLIC) January 9, 2020
For every Plank you perform with #PlankForIndia, Bajaj Allianz Life will contribute to the training of Indian sports stars.
Plank for a healthy you, #PlankForIndia. pic.twitter.com/V8W9scBY4e
All set for creating Guinness record for plankathon on 26th Jan #PlankforIndiapic.twitter.com/pn209kSkON
— Prakash Salian (@prakash_salian) January 9, 2020
Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, shared, “We believe that sustained good health is essential to achieve Life Goals. Through #PlankforIndia initiative, we want to encourage everyone to pursue good health, and support a good cause of helping India’s emerging sports stars.”
The brand roped in Bollywood veteran, Anil Kapoor to kick-start the #PlankForIndia initiative on social media. The idea is to leverage the actor's prime health condition even at the age of 62.