Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.
Social Samosa’s weekly digital marketing and social media campaigns roundup this week features the #BrandSaga of Appy Fizz, Global COVID-19 Campaigns and much more.
Vodafone brings back Pug & ZooZoos convincing citizens to stay home
Vodafone’s new campaign brings back the nostalgic ZooZoos & the Vodafone pug who urge people to #StayHomeStaySafe. Read more here.
JSW Paints’ digital film urges viewers to care for #PlanetHome
The new digital film by JSW Paints, Planet Home, attempts to remind people that acts of thoughtfulness make the world a more beautiful place. Read more here.
VMate’s Corona Anthem encourages viewers to fight against COVID-19
VMate Corona Anthem witnesses participation from video creators and celebrities such as Sapna Chaudhary & Kanishka to spread a pertinent message during the lockdown for COVID-19. Read more here.
Across the world brands chime: Together, we can fight COVID-19
As the lockdown stretches across the world in varying timelines, brands build narratives of hope to keep up the fight against COVID-19. We take a look at some Global campaigns motivating the fight against COVID-19. Read more here.
Punjab Police asks citizens to stay home in Bollywood style
In an attempt to raise awareness on the importance of staying indoors, Wunderman Thompson South Asia took an entertainment route to convey Punjab Police’s ‘Stay Home. Stay Safe’ message. Read more here.
HUL-UNICEF urge consumers to fight for freedom from COVID-19
In an attempt to spread awareness about precautions against COVID-19, HUL & UNICEF have released three videos under #VirusKiKadiTodo. The campaign consists of pre-recorded footage. Read more here.
upGrad’s #AageKiSoch anthem banks on home production
Featuring Radhika Apte, Vikrant Massey and Aparshakti Khurana, the upGrad anthem aims to inspire youth to upskill amidst the lockdown. Read more here.
Inside: Red FM’s Care Karona campaign
Social Samosa takes a look at Red FM’s Care Karona initiative while understanding the shift in their social media strategy as they create COVID-19 awareness. Read more here.
Decoded: Miniso India Social Media Strategy
We take a look at the Miniso India Social Media Strategy that makes the most of the Japanese brand’s scroll-stopping visual appeal & attempts to keep the conversation going, even when their retail outlets are shut amid the lockdown. Read more here.
Brand Saga: Appy Fizz, a drink that made you cool
From ‘A cool drink to hangout with’ to ‘Feel the Fizz’, Appy Fizz advertising journey has been high on innovations and quirk, making everyone who consumed it ‘Cool’. Read more here.
Brands give the lockdown extension announcement a quirky take
Prime Minister Narendra Modi’s announcement around lockdown extension causes a flurry of topical content and brand posts online. Read more here.
Inside AMFI’s Mutual Funds Sahi Hai: NS Venkatesh on Nurturing a BFSI IP
Social Samosa takes a look at the evolution of Mutual Funds Sahi Hai as an Intellectual Property over the years; NS Venkatesh, Chief Executive, AMFI shares what went in its inception & execution. Read more here.
Dunzo delivers nostalgia with the #90sRedun campaign
This week’s #FlashbackFriday features a #ThrowbackThursday campaign by Dunzo that show #90sRedun, so let’s take a U-turn. Read more here.