Advertisers on Instagram can now cerate Instagram ads without linking their accounts or having a presence on Facebook.
A marketer who is promoting a post or running ads from the Instagram business account for the first time, will not need to connect a Facebook ad account or Facebook Page.
This feature will only be accessible by the ones running campaigns and promoting posts for the first time. Brands and creators who have already linked their Facebook and Instagram ad accounts will follow business as usual.
The option is currently only available to brands and creators in the US and Turkey. Marketers can manage the campaigns and track performance on Instagram, without having to keep a check on Instagram ads on Facebook Ads Manager.
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How to promote an Instagram post without creating a Facebook ad account?
- Go to Profile
- Choose a post for promotion, click Promote (below the post's image)
- Fill in the specifications such as Destination, Audience, Budget, Duration. Tap Next
- Click Create Promotion
Once this process is finished, the promotion will be reviewed under Facebook ad policies and begin running after it is approved.
Advertisers can also check whether their Instagram account is connected to a Facebook ad account. Under 'Your Account' within 'Settings', if you see a number, your Instagram account isn’t connected to a Facebook ad account, if you see a name then it is connected.