Social Media Campaigns Round Up ft. OLX campaign, #UmeedHainHum & more

Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.

Social Samosa’s weekly digital marketing and social media campaigns roundup this week features OkCupid celebrating pride month, Gillette Barber Suraksha Programme, and more

How OkCupid is leveraging Instagram to celebrate Pride Month with #AllyOfLove

OkCupid India is leveraging its Instagram presence to participate in Pride Month conversations and highlight the importance of being an ally.Read More here

OLX Campaigns that sold the brand

Scroll through the OLX Campaigns that transformed transactions into hilarious and often emotional affairs, and sold itself to two sets of the target audience. Read More here.

A vibrant spectrum of Global Pride Campaigns

As the Pride month concludes, we paint the sky vibgyor with a range of Global Pride Campaigns dispersed from around the world that accentuate inclusive diversity. Read More here

Gillette India launches ‘Barber Suraksha Programme’ to help #GroomTheirFuture

Gillette India has announced the ‘Gillette Barber Suraksha Programme’ aimed at educating, protecting, and providing resources to the barber community as they return to business Read More here

Castrol CRB’s campaign encourages truckers & farmers to prioritize healthier lifestyle

On the occasion of International Yoga Day, Castrol India refreshed the Castrol CRB Turbomax Truck Aasana and CRB Plus Khet Aasana program to support a healthier lifestyle and to build immunity among truckers and farmers.Read More here

India Gate Basmati Rice initiates #UmeedHainHum to address the issue of starvation

India Gate Basmati Rice organized a food drive as part of their #UmeedHainHum initiative along with Michelin star Chef Vikas Khanna as a step towards resolving the huge but important task of providing basic meals for all the needy and underprivileged across the country. Read More here

World Music Day Campaigns 2020 translate stress into symphonies

The World Music Day Festival 2020 featured a selection of campaigns, virtual concerts, and sounds that toast to one of the most impactful sensations. Read More here

Ministry of AYUSH leverages Instagram to promote International Yoga Day 2020

We take a look at how the Ministry of AYUSH made the most of celebrities, contest, and cartoons to promote Yoga Day on Instagram. Read More here

Fathers Day Campaigns 2020 revere the ones who turn our obstacles into stepping stones

Fathers Day Campaigns 2020 harbor love for the ones whose debt we can never repay and whose shadow will always be our safe place. Read More here

Indian athletes, actors come together to support #PlayForIndia

To support vulnerable persons in the sports industry amidst the pandemic, Sania Mirza, Rohit Sharma, Yuvraj Singh, and others lend support to #PlayForIndia. Read More here

Yoga Day 2020: Brands perform asanas online

Brand campaigns, posts, live sessions and contests marked the commemoration of International Yoga Day on social media this year. Read More here

Inside: An ad created at home for a bank account that can be opened from home

Conceptualized, directed, and filmed at home, Kotak Mahindra Bank’s campaign starring Ranveer Singh is an initiative that enables customers to open a Kotak 811 savings account in a completely digital, paperless, and zero-contact manner from home. Read More here

Brand Saga: Ambuja Cement, an epic tale of humor, strength & emotions

The answer to the curious case of ‘Yeh deewar toot ti kyu nahi hai’ lies in the Ambuja Cement advertising journey which started years ago. We deep dive into the brand’s tale of epitomizing quirk and humor with strength. Read More here

Flipkart’s #AaoPhirPakdeRaftaar motivates sellers in India

#AaoPhirPakdeRaftaar by Flipkart aims to raise the spirits of its sellers by motivating them to come together and address the needs of the country, to mark the beginning of the new phase post the nationwide lockdown. Read More here