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Incredible India and state tourism bodies release campaigns, share updates and amplify voices on social media to keep up the domestic travel economy.
The tourism industry has been one of the hardest hit due to the pandemic and the impact is bound to stay for months to come. As an attempt to navigate through the consequences as well as keep people hopeful about travelling and exploring again, government and tourism authorities in India are making the most of their social media presence.
They are updating people about the lifting of restrictions, amplifying influencer content as well as launching their own campaigns to keep people hooked.
Thank you @UTDBofficial for sharing this! ❤ Get ready to explore the green vistas of Binta Valley, Kausani. #simplyheaven https://t.co/DNERI8Aqwf
— Incredible!ndia (@incredibleindia) July 6, 2020
In addition to their own posts, Incredible India is also supporting and amplifying the content by various state governments, tourism bodies and other stakeholders, including politicians. The network is the most apparent on Twitter where ministries, politicians as well as government institutions, all have a presence and can easily share and re-share content.
Campaign
Recently, the states of Meghalaya (#TripNowTravelLater), Madhya Pradesh (#IntezaarAapka) and Arunachal Pradesh (#DekhoApnaPradesh) have released video campaigns. They talk about experiencing the beauty and heritage of their states virtually in these videos till the time comes when things are better and they can visit the spaces physically.
‘#TripNowTravelLater’ is a film about the relentless human spirit, the forever wandering mind, a film of hope.
— Conrad K Sangma (@SangmaConrad) June 24, 2020
So until things get better, stay safe & keep imagining a tomorrow where we can again travel, tell, transform. #Meghalaya awaits you.@tourismgoi @meghtourism pic.twitter.com/yzwQOxYvld
From diverse landscapes, heritage sites to scrumptious food MP is home to countless experiences. Take a sneak peek into the beautiful offerings the state has for you. Wishlist the experiences & places you want to witness as we will love to host you #IntezaarAapka pic.twitter.com/1zAvRwna7x
— Madhya Pradesh Tourism (@MPTourism) July 5, 2020
Arunachal isn’t just a place you see;
— Arunachal Tourism (@ArunachalTsm) July 2, 2020
It’s a place you get to feel.
It’s like feeling breathe for the first time.
It is refreshing.
It is Arunachal.
DREAM NOW. EXPLORE LATER.#DekhoApnaPradesh #IncredibleIndia #NortheastIndia@PemaKhanduBJP @incredibleindia @ChownaMeinBJP pic.twitter.com/l1d8NJ37iZ
Updates
Ever since the unlock process has begun in the country, tourism spots are being thrown open for visitors, while abiding by the safety protocols in place. Tourism bodies and government authorities are playing a crucial role in the process to spread the word. They are regularly sharing updates, announcements and advisories as and when they are being released.
(1/3) Our Hon'ble Minister @prahladspatel has announced that Ministry of Culture & Archaeological Survey of India (ASI) has decided to open all the centrally protected monuments by completely abiding safety protocols from 6th July 2020. pic.twitter.com/DUc9ucMlY4
— Ministry of Tourism (@tourismgoi) July 4, 2020
Also Read: Brands launch domestic tourism campaigns post PM Modi’s 15-destinations-challenge
#GoGoa#SobitAmchemGoem#WowGoa#WahGoaWah#GoaHeavenOnEarth pic.twitter.com/nPfUVStp5k
— Goa Tourism (@TourismGoa) July 2, 2020
#DilliHaat INA, the favourite shopping hub of #Delhi, is all set to welcome you. With masked shopkeepers selling Indian artefacts to regularly sanitised regional food stalls, you’ll find everything the same but made safer for all. #DelhiTourism #StaySafe #MaintainSocialDistancing pic.twitter.com/u8MDmjilkS
— Delhi Tourism (@tourism_delhi) July 3, 2020
Amplifying voices
Incredible India is playing an important role in amplifying voices, particularly in three ways — sharing works of travel enthusiasts, amplifying state tourism bodies and promoting Ministry of Tourism initiatives such as webinars. They are leveraging their reach of 2.4 million followers to keep up the interest of citizens and stakeholders in tourism.
Thank you @RanjanK93124027 for sharing this amazing picture and important piece of information! ❤ https://t.co/SJhSmdhITC
— Incredible!ndia (@incredibleindia) July 2, 2020
Hello Odisha! Incredible India wishes you a very Happy Jagannath Rath Yatra! @odisha_tourism https://t.co/MZJq2ZDoQq
— Incredible!ndia (@incredibleindia) June 23, 2020
India has all kinds of terrain in various corners of the country. Motoring expeditions have become very popular of late with those who are looking for thrills & want to explore what the country has to offer with a vehicle. Please register here: https://t.co/26xXE2sWF9 pic.twitter.com/8y5hb849PX
— Incredible!ndia (@incredibleindia) June 24, 2020
Given the impact of the lockdown on the tourism industry, especially the financial consequences, it is pertinent to look at the efforts being put by government authorities to keep people hopeful about the future. It is evident that they are trying to tell people that things will get better and they will get the chance to have these experiences. Until then, social media can be their window to tourism activities.