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Entertainment and OTT brands leverage popular characters to put across moods as month grid creatives, mostly depicting 2020.
The pandemic has been a source of fatigue as well as endless content creation possibilities. The latest one in line is a month grid, something quite a few entertainment and OTT brands have leveraged with the help of popular characters related to their platforms. They have tried to use these characters to depict popular moods of the season and a feeling of being stuck that has become synonymous with the last few months. Most of these month grid creatives don't list the months beyond September.
A common trend across these creatives is that as the months progress into the year, a feeling of despair creeps in and starts growing. The brands are trying to reflect the mood of the people in 2020, with COVID-19, lockdown and the uncertainties of the future taking control of everyone's life and narrative. Here are some of the brands that participated in the trend.
Sony Pix India
Netflix India
View this post on InstagramApun kidhar hai maalum nahi, apun ko bass 2021 mein jaane ka hai.
A post shared by Netflix India (@netflix_in) on
SonyLIV
Disney + Hotstar
View this post on Instagram2020, please stop doing ungli. #Golmaal3
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Star Movies India
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IIFA Awards
Comedy Central India
MTV Beats
View this post on InstagramA post shared by MTV Beats (@mtvbeats) on
AltBalaji
View this post on InstagramWhen will this calendar end?? #ALTBalaji . . . . @sufisoul
A post shared by ALTBalaji (@altbalaji) on
Nick India
View this post on Instagram2020 in a pineapple shell ? #MonthGrid #2020mood #SpongeBob #SpongeBobSquarePants #BikiniBottom
A post shared by Nick India (@nickindiaofficial) on
Zee Cafe India
Discovery Plus India
View this post on Instagram#2020 be like ?. We're sure @beargrylls agrees with us.
A post shared by Discovery Plus India (@discoveryplusindia) on
Voot
View this post on Instagram#2020, what is this behaviour? #PoojaMisrra #BiggBoss #Voot #2020Mood #TrendingFormat
A post shared by Voot (@voot) on
MTV India
Amazon Prime Video India
View this post on Instagrammoodposting ft. @bajpayee.manoj ?
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Did we miss out on a month grid creative that should have been here? Do tell us is comments or write to us at content@socialsamosa.com.