Madison Media to continue handling McDonald's digital presence

Madison Media Sigma has been awarded McDonald's consolidated Media AOR, including traditional and digital media strategy.

The account for McDonald's digital responsibilities has been with Madison Media since 2004. The agreement has now been renewed for another 3 years. During the recent pitch, Hardcastle Restaurants Pvt. Ltd (HRPL), who owns and operates the McDonald’s franchisee across West and South India, consolidated its Media AOR, including Digital to Madison Media Sigma. The agency will now handle Traditional & Digital Media Planning, Buying & Strategy, including Offline Media and Digital OTT.

Sharing views on the extended partnership, Arvind R P, Director-Marketing & Communications, Hardcastle Restaurants Pvt. Ltd says, “The Madison team has added immense value to our brand over the last many years. We are at an important juncture in our brand journey with digital being a strategic pillar of marketing and growth for us. Through this partnership, we hope to create new benchmarks and take the brand to new heights.”

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"McDonald’s remains one of the most advanced Marketers and we are thrilled to be awarded the consolidated account covering the entire Marketing Funnel," says Vikram Sakhuja, Group CEO, Madison Media & OOH.

Speaking about the collaboration with McDonald’s, Vanita Keswani, CEO, Madison Media Sigma says, “We are really excited to take the partnership to newer heights since Digital has been added to our kitty after a long span of 16 years of handling mass media.”