Cadbury Choclairs ropes in Yashraj Mukhate for Holiday campaign

Cadbury Choclairs #BlastInside

The #BlastInside campaign by Cadbury Choclairs features Yashraj Mukhate encouraging people to recreate their own version of a Holiday jingle using the Choclairs wrappers.

Do you remember the childhood days when we used to play with chocolate wrappers to whistle, make music, or just about any sounds to have fun with them? In an attempt to recreate those childhood memories, Cadbury Choclairs rolls out the #BlastInside campaign with Yashraj Mukhate, bidding adieu to the year 2020 with a fun game to have a blast inside your homes during the Holiday season.

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The social media campaign, in collaboration with Yashraj Mukhate, showcases the influencer popping Choclairs and using its wrapper to play the popular song of ‘We Wish you a Merry Christmas and a Happy New Year’ and eventually recreating the jingle in his own quirky and melodic way.

He ends the surprise while urging the fans to have a #BlastInside their homes by making their version of the music using Choclairs wrappers.

As many people will be staying at homes during this time of the year, the brand re-emphasizes that the ongoing phase should not deter people from celebrating life with fun and frolic during holidays.

The participants of the Choclairs fun-game would need to recreate this song and share their videos on social media profiles using the Hashtag #BlastInside hashtag. The winners would get featured on Cadbury Choclairs page and win exciting hampers.

Eager to add on to the festive delight, Cadbury Choclairs campaigns seem to bring more cheers as we move on to 2021, quite evident through the UGC versions as a response generated across social media platforms.


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