Yashraj Mukhate

Case Study: How Tic Tac leveraged a catchy jingle and influencers to connect with Gen Z, garnering 620Mn impressions

Tic Tac's #VibeHai campaign aimed to captivate India's youth by combining celebrity influence and catchy tunes. Here's a case study on how they generated a total viewership of 20 million through this campaign.

By Social Samosa

May 31, 2024 14:05 IST logo

4 Min read

Campaign Spot

Pepsi and Yashraj Mukhate creates a musical composition to beat the summer blues

By Samriddhi Bisht

Jun 22, 2021 11:11 IST logo

4 Min read

Campaign Spot

Cadbury Choclairs ropes in Yashraj Mukhate for Holiday campaign

By Social Samosa

Dec 30, 2020 02:53 IST logo

2 Min read

Campaign Spot

Brands convey emotions with Tuada Kutta Tommy creatives

By Paawan Sunam

Dec 11, 2020 06:45 IST logo

30 Min read

Campaign Spot

Bewakoof.com uses Yashraj Mukhate's signature style for 'Rasode...' t-shirt collection launch

By Paawan Sunam

Oct 07, 2020 04:02 IST logo

6 Min read

Campaign Spot

As Rashi gets viral, brands jump in to leverage the heat

By Social Samosa

Aug 25, 2020 11:37 IST logo

31 Min read