As we prep up to step into 2021 with key learnings from the year that was, here’s a quick recap of the social media campaigns that stuck with you just like the memories of 2020.
When 2019 bid us adieu little did we know that a virus named COVID-19 had its own plans. During January-February business was as usual, we saw a few campaigns like Vivo’s #SwitchOff promoting digital detox and Lava Mobiles #SendItBack marking the Republic Day. What followed later, as they say, is history. Social Media campaigns 2020 were focussed on making the consumers feel heard, safe, and happy.
In March 2020 the Government of India announced a nationwide lockdown. The sheer suddenness of it brought life to a grinding halt, which came as a heavy blow to every industry including A&M. But did we stop? With limited resources and a strategically crafted blueprint, the helmers were at work-from-home.
While the number did take a hit, the efficiency and the frequency multiplied as days passed by. The teams were on Zoom calls brainstorming insights and execution details for campaigns. A few folks opted for old montages and stills to create a new portrayal of the brand’s core thought, a bunch of others adopted the WFH formula- from scripting to shooting the campaign video themselves. And then there were contests, DIYs, and Live video campaigns.
A few campaigns included the experts directing the cast and briefing them via online video calls – ad guru Prasoon Pandey’s film ‘Family’ featuring superstars like Big B, Rajnikanth, Priyanka Chopra, Ranbir Kapoor, and others was shot in this manner. While Senior Bachchan’s part was shot by Junior Bachchan, Nick Jonas took the camera in hand to shoot his wife for the campaign that rooted for a social cause during the uncertain times. The film highlighted the importance of maintaining social distancing and staying at home.
Online dating apps like Tinder and Bumble India took to depicting the different forms of connections formed while in lockdown. On the other hand, McDowell’s No.1 Yaari campaign featuring Vicky Kaushal bought the magic back to reiterate the value of coming together of friends even while maintaining ‘6 feet ki doori’.
Normalcy began creeping in around Diwali & IPL. During this time we saw the highly debated CRED campaign. While many campaigns poured in during this phase, Facebook’s ‘Pooja Didi’ tale served as the climax for the festive season and stood tall amidst a deluge of Diwali campaigns.
We present to you a list of social media campaigns 2020 that made people rave about them owing to the nature of the ad films and the little intricacies in executing them. The list is in no order of preference and has been created with inputs from experts – Santosh Padhi, Ambi Parameswaran, Founder, Preetham Venkky, Amyn Ghadiali, Anupama Ramaswamy, Varun Duggirala, and Rohit Raj.
LAVA Mobiles – Before you forward a message, #SendItBack
Vivo – #SwitchOff
OrientBell Tiles – Ek Ghar Aisa Ho
Facebook – Pooja Didi
Burger King – Moldy Whooper
Google – Sounds of India
Surf Excel – Bachpan Zara Rukja
Linkedin India – We are In It Together
McDowell’s – Yeh No.1 Yaari Hai
Center fresh Mints – Keep it Fresh x Walk with me
iD Fresh Foods #MadeWithLove
Wildcraft- Hain Taiyaar Hum
HUL- UNICEF Virus ki kadi todo
Project Streedhan #InvestInYourImmunity
Facebook – Holi More Together
Dating in 2020- Tinder India
Cred – Not everyone gets it ft. Bappi Da
Ponds Cold Cream Dadu – Google Woogly Wooksh
Amazon Prime Video – No Fest, Just Facts
India Gate – Umeed Hain Hum
Cadbury Celebrations – Not Just a Cadbury Ad
OkCredit – Chanderi ki Kahani, Chanderi ki Zubani
OPPO Mobile – #BeTheLight to Spread the Light
Xiaomi India – #DiwaliwithMi
Wakefit – Meet Kumbhakaran
Harpic – Mission Paani Anthem
Swiggy – Trusted by Uncle IPL
Titan Watches India – #LetsGetIndiaTicking
#TyohaarKeLiyeTaiyaar – Amazon India
Chotu – My Choices Foundation
Heroes 2020 – CenturyPly
Pujor Prem – Lifebuoy
#ThankYouNurses – Parachute Advansed
Weaves Of India – Kanchi Kamakshi
Love Will Find A Way – Bumble India
#ItsBetweenYou – WhatsApp
At Home With Oreo – Oreo India
Stay Home Save Lives – Google India
Freedom Matters – MTV India
Lay’s India Heartwork
Unacademy – Kya Seekha?
Guardian GNC ft. John Abraham
Imperial Blues – Men will be men Heartbeat & Road Crossing
Prasoon Pandey Bollywood Film – Family
Dream11 – Ye Apna Game Hai
FujiFilm India – Connecting Hearts in 2020