Interactive Avenues appoints Sahiba Sachdev as Media Head - North & East

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Sahiba Sachdev Interactive Avenues

In her new role as the Media Head of North & East, Sahiba Sachdev will be responsible for driving the entire media practice for the region.

Sahiba Sachdev joins Interactive Avenues - a reprise network company from PHD Media. She will be based in the Gurugram office.

A seasoned executive with over 11 years of experience, Sahiba Sachdev's experience, ranges from consulting/strategy, content & e-commerce. She has also co-authored several reports with Kantar Millward Brown and Mobile Marketing Association India. In her new role as the Media Head of North & East, Sahiba will be responsible for driving the entire media practice for the region.

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“The Digital Ecosystem has been put on a very fast acceleration post COVID, and more brands are in the process of digital transformation than ever before. Sachdev is a seasoned digital professional and her multi-faceted experience is going to add immense value to our Paid Media craft in the North & East regions. I am delighted to have her on-board and wish her success”, said, Harish Iyer, Executive Vice President, Interactive Avenues – A Reprise Network Company.

Talking about her new role, Sahiba Sachdev, Media Head - North & East, Interactive Avenues, said, "What attracted me to Interactive Avenues was their philosophy of integrating all the digital brigades to narrate a holistic business story for its clients. I am looking forward to working with a great team and an exciting roaster of cross-category clients; continue building the already strong media prowess; drive a data-driven philosophy; and also learn new things during my journey."

Sachdev comes with a bachelor’s degree in journalism from Dublin University and a dual Masters in Advertising/PR &English Literature. At her last stint with PHD Media (Omnicom Group), she led, key businesses like VIVO & Royal Enfield. She has worked with brands like Vivo India, Google, Royal Enfield, Airtel, Perfetti Van Melle, Pepsi to name a few.

Interactive avenues Sahiba Sachdev will be responsible for driving the entire media practice for the region. Sahiba Sachdev Interactive Avenues Sahiba Sachdev In her new role as the Media Head of North & East