As a part of the social media mandate, creative agency, Wife will be responsible to steer the social media assets of Grand Hyatt Mumbai, on platforms such as Instagram, Facebook, Twitter, and Google to reach desired outputs.
The mandate entails building brand recognition for Grand Hyatt Mumbai while taking into account the brand language and potential customers through their social presence with strategic planning and detailed execution. The agency is currently carrying out the task of building digital content, in an attempt to upscale the brand presence across social media channels. The objective is to increase user engagement and organic growth with interactive content.
Wife will be conceptualizing, planning, and executing ideas for the brand to leverage its brand value and communicate its offerings. In order to elevate further, the agency and the brand will collaboratively be implementing new strategies with an objective to steer the social presence into newer verticals by integrating additional communication.
Sonia Paul, Head of Marketing at Grand Hyatt Mumbai Hotel and Residences said “It has been a great journey so far. The team is young, dedicated, and enthusiastic. Love the creativity, passion, and interest that the entire team contributes towards building the brand presence and engagement for our users. Dynamic and proactive approach along with new initiatives adds to the growth of our brand presence on the social platforms.”
Nawaal Fakih, Senior Growth and Brand Building Catalyst at Wife said “Being a luxury brand, Grand Hyatt Mumbai Hotel & Residences has not only a lot to offer tangibly, but it’s the intangible offerings that make it stand out. We, at Wife, strive to reimagine that very experience on all social media platforms as we replicate the aura of the hotel in more ways than one.” Adding to this, Ankur Chaturvedi, Co-founder at Wife, said “Brands get more exciting to work with when they get experimental. They then open doors to the ever-changing audience and markets. Grand Hyatt Mumbai, with that very stance of disrupting the industry landscape with reimagined communication, is definitely something to look forward to, not only work upon but also spectate. These are moments that make for iconic milestones in history.