From safely ferrying players across cities to being a symbol of pride, IPL team buses have now become essential content pegs on social media.
Each IPL team has multiple buses that ferry the players and the support staff from one venue to the next. These dedicated vehicles are a matter of pride for the teams as they have strategically designed vinyl wraps covering the exteriors. They often feature in the background when players are moving in or out, a photo-op moment for media and fans. However, if one were to look carefully at the social media feeds of IPL teams, each has gone a step ahead in their endeavors to share the pride — by creating content that specifically revolves around these buses.
In some cases, a single picture depicting the glory of these rides is shared. In some, they are simply a small (but key) part of the overall narrative of the (safe) travel players have to undertake in between their matches. May it be sharing insights into each element of the wrap or sharing glimpses against a peppy song, teams have embraced these buses and how!
Chennai Super Kings
Kolkata Knight Riders
Royal Challengers Bangalore
Have thoughts on how these buses are being used as content pegs? Write to us at [email protected] We are all ears!