As per the new role, Avi Kumar will be responsible for the growth and marketing of Join Ventures and its portfolio of companies, globally.
Join Ventures today announced the appointment of Avi Kumar as Chief Marketing Officer (CMO). He will lead global marketing for Join Ventures and its portfolio companies – IGP.com, IGP for Business, and Interflora India.
Kumar brings over a decade’s experience in online business and marketing leadership roles to Join Ventures. As the Head of SVOD and Brand Marketing for India’s leading OTT platform, ZEE5, he was responsible for the growth of D2C and B2B business through a host of multimedia campaigns and industry-first innovations to establish the brand as the streaming platform of choice for millions of consumers in a short span of 3 years. Prior to ZEE5, Avi has led the marketing for India’s largest radio brand Big FM and was instrumental in the growth of Oriflame in India.
Speaking on the announcement, Tarun Joshi, Founder, Join Ventures, said, “Avi is a natural addition to our leadership team as he is a highly experienced, much-admired marketing leader with a proven track record of helping consumer companies build new disruptive categories and drive sustainable growth.”
“In the past few years, Join Ventures has created the largest proprietary ecosystem in India comprising of technology, data, and logistics, which are the essential pillars for the success of any D2C brand. Avi’s entrepreneurial mindset and vision will build on this foundation and help propel Join Ventures forward during our next phase of growth”, he added.
Commenting on the occasion, Avi Kumar, CMO, Join Ventures, said, “The Internet ecosystem and evolving consumer needs have led to the emergence of direct-to-consumer (D2C) businesses as a strong value proposition. Join Ventures with its amazing team, strong brand proposition, agile DNA, world-class tech and operational processes is at an inflexion point ready to take off and transform consumer experience and D2C landscape, and I am looking forward to being part of that growth trajectory.”