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Marketers on their evolving roles Experts Speak

AI will transform marketing rather than replace it: Marketers on their evolving roles

There’s a new AI marketer in town–one that’s not human. The marketing industry has seen the introduction of a new AI model called ‘Molly’ which aims to handle end-to-end marketing campaigns independently. Marketing leaders share how their roles are evolving with AI in the picture, the challenges involved, the skills required and more.

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