Gravity Integrated appoints Avni Chinoy as Managing Partner & Chief Creative Officer

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Avni Chinoy Gravity Integrated

Avni Chinoy has over 10 years of experience across agencies like Grey, Saatchi & Saatchi Iris, iContract, Indigo Consulting & REP India across New York, Moscow, London & India.

Gravity Integrated has appointed Avni Chinoy as Managing Partner and Chief Creative Officer. Avni has handled brands like Google, YouTube, Dettol, Garnier, Amazon, Kindle, Comedy Central,  Star TV Network, Veet, Shoppers Stop, Blackberry, Spotify, Durex & Philips.

Speaking on the appointment, Prashanth Challapalli, Founder & CEO of Gravity Integrated said, “I have worked with Avni twice before on brands like Google, Durex, Dettol, & Garnier. As we scale rapidly this year, Avni Chinoy with her international experience brings in a much-needed creative lens to solving large business problems. As a startup, we pride ourselves on the culture we have built and Avni has an amazing knack for breaking down departmental barriers and binding disparate skill sets into an integrated team. I also believe that success and profits need to be shared and in Avni, I have a perfect cocktail of trust, skills, and familiarity. I welcome her on board not as an employee but as a partner in the company”.

Also read: Rediffusion wins creative mandate for JJ Valaya

Avni Chinoy said “What excites me the most about Gravity is that it’s about solving problems creatively and not just chasing the next trending post. To let the solution decide the medium, that is integrated in its true sense, and I’m proud to be at the helm of it with Gravity. I have worked with Prashanth across both iContract & Indigo Consulting and building a unique new company from the ground up is exactly what really excites me.”

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