As per the mandate, Rediffusion will help innovate strategic visual presence combined with a progressive modern approach for JJ Valaya.
Rediffusion has bagged the creative duties of luxury fashion and lifestyle house- The House of Valaya from JJ Valaya. Today, the brand encompasses Couture, Ready-to-wear, Home, and a CSR initiative, The Free Spirit Foundation (FSF).
JJ Valaya’s legacy of 28 years has earned him the title ‘Czar of Indian Couture’. He enjoys the reputation of being a part of the pioneering group of Indian fashion designers who started the style revolution for Modern India. He is a founding member of the Board of Governors of the Fashion Design Council of India (FDCI) and the first official brand ambassador for global crystal giant Swarovski, a brand he continues to work with passionately.
Speaking on the partnership, JJ Valaya said, “There is immense substance to the fact that both Rediffusion and JJ Valaya are legacy brands with over 78 years of excellence and endurance between us. What unfolds out of this intrinsic experience-based knowledge of value creation combined with a progressive modern approach to strategy is something that I am truly looking forward to. “
Dr.Sandeep Goyal, Managing Director, Rediffusion Brand Solutions, said, “It’s a moment of pride for all of us at Rediffusion to partner with one of India’s most flamboyant couturiers and fashion icons. JJV’s admirable journey of 28 years in the world of luxury fashion and lifestyle is truly inspiring, and we are excited to take the brand to the next level.”
Adds Kalyani Srivastava, Executive Vice President of Rediffusion who will be leading the relationship, “JJ Valaya has all our creative team so excited. The visual extravagance of Valaya, the royal texture, and weave of his fabrics, the dreamy creation of his apparel makes JJ Valaya a dream for any creative person to work on and communicate. Our digital team too is looking forward to amplifying the JJ Valaya brand on social media: there is much anticipation around all the new launches that are in the pipeline.”