Pixelfox bags digital mandate for Liebherr Appliances India

As per the mandate, Pixelfox will be responsible to drive the digital and social storytelling around the brand’s reputation while assisting them in social media creatives and content, amongst other duties.

Liebherr Appliances India has assigned its digital communication mandate to Pixelfox. The agency has won the account post multiple agency pitches.

As per the mandate, Pixelfox has been assigned to drive the digital and social storytelling around the brand’s reputation of bringing optimal preservation and fun to Indian kitchens. Additionally, they would also assist Liebherr Appliances India in delivering the brand's promise of illuminating inspiration with its extensive product range to the Indian audience in the digital domain, ranging from social media creatives and content to ORM services and paid promotions while developing creative ideas for Indian, seasonal festivities.

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On awarding the mandate to Pixelfox, Pradipta Roy, Manager - Marketing, Liebherr Appliances India, commented, "We at Liebherr are confident that this association will definitely help us in making our brand more intriguing and relevant to all our existing and potential consumers in the digital landscape.”

“We’re ecstatic to partner with Liebherr Appliances India as their digital partner, to expand and propel the perception of their brand and the role they can play in the recovery as the economy gradually reopens. Our foxes are ready with their sleeves rolled up!”, said, Krutika Vernekar, Co-founder, Pixelfox.

Amit Damani, Co-founder, Pixelfox, added, “We’re thrilled to be on board with Liebherr’s digital and social communication journey. With social media at the epicenter of our lives, we’re keen on positioning Liebherr Appliances India at the forefront. With a strategic approach and creative thinking, we look forward to creating great work in new and unprecedented directions!”