Myntra ropes in Kiara Advani and Samantha Ruth Prabhu in new campaign

Myntra Go for it

The campaign by Myntra addresses the mindset of self-doubt that exists among the Gen Z and millennials and urges shoppers to be confident.

Myntra announces the launch of its campaign featuring, Kiara Advani and Samantha Ruth Prabhu, in two ad films titled ‘Go for It’ that encourage shoppers to embrace trendy, fresh and offbeat fashion choices and trust the magic of taking a leap of faith. The campaign addresses the mindset of self-doubt that exists among the Gen Z and millennials and urges shoppers to be confident, brave, and experimentative in their fashion choices in order to stand out and authentically be themselves.

Myntra encourages consumers to overcome these emotions of uncertainty and hesitance, by driving the key message of ‘If you never try, you’ll never know’ and hence ‘Go for it’ to empower them to make confident, fresh, and trendy fashion choices.

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The campaign hinges on the relatable storyline that most people, including even the most confident ones, have inhibitions about embracing upcoming trends or trying something outside of their go-to choice of outfit styles.

With a background score sung by Anubha Kaul, a contemporary vocalist, songwriter, and composer, the brand campaign motivates you to go ahead, ditch the doubts in your head and be the best version of yourself.


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