Maruti Suzuki Arena introduced the new Brezza through an aesthetic representation of the car on the Maruti Suzuki Arena Instagram Page
For the launch of their upcoming automobile Brezza, Maruti Suzuki Arena launched an intriguing campaign. The brand introduced the new Brezza through an aesthetic representation of the car on the Maruti Suzuki Arena Instagram Page.
Further, the brand released a crisp video featuring Varun Dhawan – the campaign depicts the class and features that Brezza brings to the table, through a classic amalgamation of the car’s features and the actor’s thrill as he drives.
The video depicts a girl at the airport, looking at the screen to see if her flight is on-time; the screen then goes static and begins relaying a shot of Varun Dhawan cruising in a Brezza, giving the viewers an idea of the look, feel, and features of the vehicle.
Each of the videos highlighted different USPs of the vehicle – this combined with compelling visuals and an upbeat background score, creates an eye-grabbing campaign asset. The campaign, through its digital storytelling, the brand gave the viewers an opportunity to experience the car’s various features including its youthful and energetic design, next-gen powertrain, enhanced safety features, electric sunroof, and more.
With the campaign, Maruti Suzuki Arena managed to break through the clutter, creating intrigue and salience around the brand.