Celebrating their ‘The All You Can Meat Buffet’, Licious rolled out a humorous campaign.
To celebrate their ‘The All You Can Meat Buffet’, Licious rolled out a humorous campaign featuring The Great Khali. The witty campaign shares a meaty take on all things fun, showing Khali equipped with all the yummy delights that he will need throughout the day.
Additionally, the campaign features celebrity influencers such as Karan Kundra and Danish Sait, who are seen awaiting the meaty festival desperately.
The Great Khali is seen doing the What's In My Bag trend with the brand on Instagram. From revealing his pre-workout diet to his post-workout go-to food, Khali is seen removing eggs, kebabs, and other meat delicacies from his bag - adding a layer of hilarity to the narrative.
The video is also extended through a print ad that features Khali and his king-sized love for meaty delicacies with the great magnitude of the event. The brand roped in The Great Khali, as he embodies the spirit of ultimate indulgence while reaffirming his love for all things tasty.
The campaign then moves forward with Karan Kundra doing a countdown until The All You Can Meat Buffet. The video witnesses a twist in events. While the audience might be expecting him to get ready for a date, he is truly waiting for his favourite meal from Licious.
Danish Sait on the other hand is seen in one of his classic sketches, as the characters discuss all things food. The campaign highlights the BIG pleasures of life! Lavish feasts, generous time spent over meals with your loved ones, and an abundance of good memories.
Santosh Hegde, VP – Brands, Licious said, “The Licious All You Can Meat Buffet is a larger-than-life phenomenon. So, when it came to the perfect representation of the idea behind this festival, The Great Khali, was our obvious choice. We wanted our customers to wake up to a campaign that would whet their appetite- literally! Khali does a great job of delivering the impact with a punch and more.
Also read: Guide: How to activate marketing activities in the metaverse?
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