IDFC Mutual Fund appoints Mirum as the digital partner

As part of the mandate, Mirum will deliver digital services such as brand strategy, creative services, and social media management for IDFC MF.

Mirum will also implement Salesforce Marketing Cloud and provide managed services for a marketing automation solution, and IDFC MF will be utilizing Mirum’s technology services for web development, UI/UX, and SEO. The account will be serviced by Mirum’s in-house teams from their Mumbai office.

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Commenting on the win, Mihir Karkare, EVP, Mirum India said, "We are happy to partner with IDFC Mutual Fund. It is a proud moment for Mirum to win such a large digital mandate and bears testimony for our digital capabilities. We look forward to service the IDFC MF account and are confident of delivering a seamless solution.”

Mirum is a digital solutions agency with a pan-India footprint, offering solutions in digital marketing for brands, with an in-house team of professionals. Mirum offers digital services across Social Listening & ORM, Digital Strategy, Media Planning, Creative Services, Healthcare Marketing, Tech Builds, and Marketing Automation solutions. Mirum is a Wunderman Thompson company and part of the WPP Group.