Skootr hands its design and communication mandate to M&C; Saatchi February

The New Delhi-based agency will be handling the brand's strategy, design and communication requirements to reach new audiences through digital, social, and traditional channels.

Skootr, India's office space provider, has partnered with M&C Saatchi February to lead their creative requirements. The New Delhi-based agency has been mandated with the strategy, design and communication requirements of the brand in 2023. 

Currently managing over 1 million sq. ft. of office space across 20 centres in cities such as Delhi, Noida, Hyderabad, Jaipur, Gurugram, Bengaluru, Chennai and Mumbai, Skootr has a growing portfolio of international and national clients.

Anuj Saxena, Co-founder and Director of Skootr, said, "We have partnered with M&C Saatchi February due to their expertise in brand strategy, design, and creative communication across various channels. Our goal is to establish ourselves as leaders in the office space industry."

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Ekta Dewan, Head of Marketing and Communications at Skootr, said, "Both Skootr and M&C Saatchi February share a design-first philosophy. This collaboration will enable us to reach new audiences through digital, social, and traditional channels, while supporting our business objectives in the years ahead."

Gopal Krishnan, Managing Director of M&C Saatchi February, highlighted the agency's experience in the hospitality sector, particularly with brands like Accor Group, Raffles, and ibis. He stated, "With our recent involvement in multiple projects within the hospitality industry, we are well-equipped to showcase Skootr's design and hospitality expertise to the world."

The collaboration between Skootr and M&C Saatchi February aims to elevate workspace experiences and reinforce Skootr's position as a pioneer in the managed office industry.