Sleepyhead’s 'Homes Don't Judge,' urges viewers to go beyond the notion of a 'perfect home' and indulge in the safe haven that is full of quirk yet love.
In their “Homes Don’t Judge” campaign, Sleepyhead illustrates the true meaning of home, emphasizing the comfort and ease one feels within the walls of their home.
The campaign video speculates what would happen if the furniture had the ability to speak and divulge the mysteries they had seen through time. The campaign ends with a mischievous reminder that while the secrets are safe with the furniture, they play an integral role in completing the story that your home is. The home gives one a sense of freedom, creativity and self-indulgence.
A series of static posts that are part of the campaign's second phase showcases the distinctive things people do at home. This includes everyday quirks like taking phone calls while still in their pyjamas and using a sofa as a shield in a water cannon war.
Deepti Karthik, Fractional Chief Marketing Officer of Sleepyhead, commented on the campaign, stating, "Homes have always been beautiful, aesthetic, so pretty it almost feels like no one lives in them or so the advertising of home and living would like us to believe. But homes aren't like that, I should know, I am always cleaning up. One thing everyone can agree to is homes are where you let your guard down. Dad takes a dig at Mom at home, that joke will never be dared to be said outside. The things that one wants to say to the boss in an argument are recounted long after the argument is over. Homes know everything, in fact someday if the furniture in my house starts talking, I would be in trouble. Sleepyhead presents #HomesDontJudge, thankfully! because sleepyhead homes are not just beautiful, they are fun.``
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