Brands give a reality check through World Environment Day campaigns

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Shamita Islur
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World Environment Day campaigns


This year, the World Environment Day campaigns 2023 are propagating the need of the hour by highlighting specific issues through strong storytelling. Take a look at some of the campaigns that stood out.

Every World Environment Day campaign is a gentle reminder that the time to act and work to build a better future is today. With talks of sustainability taking over the advertising and marketing (A&M) industry, it is important to make the netizens aware of the depleting resources that could harm the generations going forward. 

This year, the World Environment Day campaigns are propagating the need of the hour by highlighting the specific issues of water scarcity, segregation of waste, the need to turn towards sustainable products and more >through storytelling. 

Tata Tea adds a new chapter in its #JaagoRe initiative, where re-imagined nursery rhymes call for better use of important resources. Similarly, PNB Housing Finance gives a reality check on plastic waste disposal in the country.

On the other hand, the personal hygiene brand, Sirona sheds light on the sustainable usage of menstrual cups during periods.

Take a look at some of the World Environment Day campaigns for the year 2023.

Sony Pictures Networks India

Tata Tea

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Godrej Industries, Bhamla Foundation and Bollywood Hungama

Dabur Meswak

Sirona

PepsiCo India

PNB Housing Finance

Aditya Birla Group

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