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How brands started 'Stitch'tuation with Threads

Sneha Medda

07 Jul 2023 00:00 IST

Updated On 07 Jul 2023 12:53 IST

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Brands made an entry into the Threads app in their own creative ways. Here's a collection of some Threads creatives that we came across.

Instagram's Threads, a rival to Elon Musk's Twitter, went live on 6th July 2023 and became the socio- verse's newest obsession in no time.

The initial conversations saw people figuring out the platform's format and in less than 24 hours the platform generated 30 million users. Among these users included a bunch of brands that had their unique way of making their debut on the app. Zomato reimagined Threads' logo as a food item, while Myntra used a punny meme to make their presence felt.

Here are some of the early entrants on the platform.