Payal Navarkar

ZEE's National Girl Child Day campaign addresses the pressure of perfection on girls

With the tagline 'Lightly Leti Ho Toh Lovely Lagti Ho', it asks women to go easy on themselves, to breathe, pause, let things be and stop being hard on themselves.

By Payal Navarkar

Jan 28, 2026 18:19 IST logo

2 Min read

Industry Updates

Ad veteran Piyush Pandey honoured posthumously with Padma Bhushan

By Payal Navarkar

Jan 28, 2026 11:36 IST logo

2 Min read

Topical Spot

The viral penguin that took brands on a mountain getaway

By Payal Navarkar

Jan 27, 2026 17:23 IST logo

3 Min read

Topical Spot

Brand celebrate India through everyday moments for Republic Day 2026

By Payal Navarkar

Jan 27, 2026 16:59 IST logo

2 Min read

Campaign Spot

Google Gemini turns cricket fandom into an AI contest for ICC T20 World Cup

By Payal Navarkar

Jan 23, 2026 18:39 IST logo

3 Min read

Topical Spot

Revisiting 2016 through 16 ads we still remember

By Payal Navarkar

Jan 20, 2026 18:06 IST logo

2 Min read

Ad Spot

Ad spot: Google Pixel, Heinz, Palmonas and more

By Payal Navarkar

Jan 19, 2026 15:19 IST logo

2 Min read

Topical Spot

Brands sow a shared emotion in their ads for India's harvest festivals

By Payal Navarkar

Jan 15, 2026 17:03 IST logo

2 Min read

Samosa Snippets

The cost of convenience in Qcom: Examining gig worker unrest

By Payal Navarkar

Jan 14, 2026 18:46 IST logo

6 Min read

Campaign Spot

India’s women cricketers front the ICC Men’s T20 World Cup campaign

By Payal Navarkar

Jan 13, 2026 18:46 IST logo

3 Min read