FCB India wins India's first Grand Prix at Cannes Lions 2025

Making history at Cannes Lions 2025, FCB India has won India’s first-ever Grand Prix for Lucky Yatra, a campaign created for Indian Railways. The win celebrates a bold, insight-driven idea that turned everyday train travel into a moment of possibility, a shift rooted in behavioural change.

To tackle rising ticketless travel, the campaign tapped into India’s love for lotteries. Each train ticket became a lucky draw entry without any apps or added steps. This simple, clever nudge encouraged compliance while celebrating the everyday commuter. The result: real impact, national buzz, and a compelling fusion of purpose and creativity.

Reacting to the Grand Prix win for Lucky Yatra, Dheeraj Sinha, Group CEO, FCB India and South Asia, said, "To win a Grand Prix, two Golds, and now a Silver in PR and Direct Lions for Lucky Yatra is truly special. This campaign has travelled far — from a deeply local insight to global creative recognition across disciplines. What makes it even more meaningful is how it’s been awarded not just for storytelling, but for real impact, engagement, and cultural resonance. Huge applause to the phenomenal team — both at Cannes and back home — and to our client partners for believing in the power of bold, rooted ideas. This is the creative culture we’re building at FCB India.”